With the development of science and the progress of the times, health, greenness, and safety have become the topics that people are most concerned about. Whether it is eating habits, living habits, environmental protection, etc., we all pursue simplicity and health and safety. Natural and organic products are popular, and sports and fitness have become hot topics on major short video platforms. All these performances indicate that consumers are developing towards a more rational and sustainable healthy lifestyle.
In today’s beauty industry, Clean Beauty has become the mainstream in Europe and the United States. A focus on non-additive, natural and organic products, rejecting harmful substances, supporting zero harm, and the concept of non-toxic Clean Beauty is sweeping the entire European and American markets. Sephora and Net-a-Porter also have unique “Clean Beauty” categories, giving consumers a better understanding of which brands are non-toxic and harmless.
What is Clean Beauty? I will give you a detailed answer below.
The Clean Beauty movement is a niche trend driven by Goop (a personal lifestyle e-commerce company founded by Hollywood actress Gwyneth Paltrow) and other media, as defined on the website of the creator Goop.
Clean Beauty is quite intense: It means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects.In short, Clean Beauty=non-toxic.
The so-called toxic here depends on the strictness of the supervision of the cosmetics industry in different countries.
For example, in the United States, the FDA has only 11 ingredients banned, compared to the EU, there are more than 1,400 ingredients banned in cosmetics. The huge gap in regulatory standards has led consumers to blindly follow the trend, ignoring the measurement of ingredients in the face of overwhelming hard and soft advertising.
The emergence of Clean Beauty has begun to promote the formulation of standards in the industry itself, and the promotion of some independent brands is promoting the emergence of complete standards.
While promoting Clean Beauty globally, EBI, as a packaging company for 12 years, has been insisting on using PCR plastic and degradable plastics as packaging raw materials to reduce the harm of chemicals to the environment.
EBI always the Clean Beauty packaging supplier, Clean Beauty, clean packaging.
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